This bi-annual trade show is not only the largest food and beverage fair in the world; it’s also the sector’s most important fair for both the retail and Foodservice sector. This year almost 6,600 exhibitors from 100 countries occupied over 3 million square feet space in 11 exhibition halls, some of which have 3 levels. Over 155,000 trade visitors from 180 countries attended the show. Both exhibitors and show goers agree that this is the place to be for food manufacturers, exporters and importers alike. The mood was “cautiously optimistic”, somewhat better than in 2009, however, most attendants were still concerned about the worldwide economic situation.
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